Illustrative demonstration
Competitive Intelligence Demonstration
How a hypothetical B2B company could identify competitor positioning gaps.
Illustrative demonstration. This is a hypothetical scenario created to show how Webude approaches this type of engagement. It does not describe a real client, and no results are claimed.
- Industry
- B2B Technology (hypothetical)
- Service
- Competitive Intelligence
- Status
- Hypothetical — no client results claimed
The challenge
A hypothetical mid-sized B2B software company is losing deals to two newer competitors and is unsure whether the cause is product, price or positioning.
Our approach
- 01Define the decision: whether to reposition, reprice or accelerate specific roadmap items.
- 02Profile five competitors across positioning, offer, commercials, GTM and trajectory.
- 03Analyse public messaging, pricing pages, reviews, hiring and partner signals.
- 04Interview a sample of won and lost prospects to validate desk findings.
- 05Map positioning white space and identify where the company is genuinely differentiated.
Expected output
The expected output would be a positioning gap map, competitor profiles, and a prioritised set of recommendations covering messaging, sales enablement and roadmap — each linked to evidence and confidence levels.
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