Research hub
Original frameworks and research on markets, competition, strategy and transformation — with methodology and sources made explicit.
Competitive intelligence is only useful when it informs a decision. A five-layer framework for turning competitor information into strategy.
Why borrowed market-size figures rarely survive scrutiny, and how to build a bottom-up model with transparent assumptions.
Start with workflows, not tools. A pragmatic approach to identifying, prioritising and governing AI use cases.
The most expensive way to test a market is to launch into it. Practical techniques for validating demand early.
Published prices tell only part of the story. What to look for — and what to be sceptical of — in competitor pricing.
Segment, proposition, channel, motion, sequence: five choices that define a go-to-market strategy.
India is many markets, not one. A structured way to prioritise regions, segments and entry modes.
Symptoms show up in one place; causes usually sit in another. How to trace operational friction to its source.
A framework for analysing the Indian B2B SaaS market — structure, segments and the questions worth researching.
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