Strategy
Validating Demand Before You Build
The most expensive way to test a market is to launch into it. Practical techniques for validating demand early.
- Author
- Webude Research Team
- Reviewed by
- —
- Published
- 11 Aug 2026
- Reading time
- 7 min
Validation is about reducing the riskiest assumptions behind an idea before significant investment is made.
Identify the riskiest assumptions
List the assumptions that must be true for the idea to work, then rank them by uncertainty and impact.
- Is the problem painful and frequent?
- Who feels it most?
- What do they use today?
- Would they pay — and how much?