Strategy
A Go-to-Market Framework for B2B Companies
Segment, proposition, channel, motion, sequence: five choices that define a go-to-market strategy.
- Author
- Webude Research Team
- Reviewed by
- —
- Published
- 14 Jul 2026
- Reading time
- 8 min
A go-to-market strategy is a set of connected choices. Getting one wrong undermines the others.
- Segment — who exactly you sell to first
- Proposition — why they should care
- Channel — how you reach them economically
- Motion — how deals are won
- Sequence — what happens in what order