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Ongoing Advisory

Market Intelligence Desk

Continuous competitor monitoring and market briefings for leadership teams.

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The problem

Competitive and market knowledge goes stale quickly, and few companies can justify a full-time internal intelligence team.

Service overview

The Market Intelligence Desk is a recurring service that tracks your competitors and market, filters what matters and delivers regular briefings plus ad-hoc research on request.

What we analyze

  • Competitor product and pricing changes
  • Market and regulatory news
  • Funding, hiring and partnership signals
  • Customer sentiment shifts
  • Emerging entrants

Deliverables

  • Monthly intelligence briefing
  • Competitor change log
  • Ad-hoc research requests
  • Quarterly strategic review

Methodology

How the work is structured

  1. 01

    Calibrate

    Agree the markets, competitors and themes leadership needs to track.

  2. 02

    Monitor

    Continuously gather and filter relevant signals.

  3. 03

    Brief

    Deliver regular, decision-oriented briefings — not information dumps.

  4. 04

    Advise

    Provide on-call strategic support when decisions arise.

Ideal clients

  • Leadership teams in competitive markets
  • Product and marketing teams
  • Companies following an initial CI project

Typical engagement

Delivered as an Advisory Retainer with a monthly cadence, agreed scope of coverage and defined response times for ad-hoc requests.

Pricing is scoped per engagement. Request a proposal.

Frequently asked questions

Can we change coverage over time?

Yes. Coverage is reviewed each quarter as priorities shift.

Related insights

Competitive Intelligence9 min read

A Practical Framework for Competitive Intelligence

Competitive intelligence is only useful when it informs a decision. A five-layer framework for turning competitor information into strategy.

Webude Research Team
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